Samsung Display said Wednesday it has established an alliance withChina’s major TV and monitor makers including Hisense and TCL.
The display manufacturing affiliate of Samsung Group said members of the alliance will join hands in expanding their curved display product lineup and boost the curved product market through continuous research and development.
“Samsung’s curved display products have offered a completely new option with differentiated technology and design,” Samsung Display Liquid Crystal Display Business Division Executive Vice President Han Gab-soo said in a statement.
“Through continuous research and development and aggressive expansion of the product lineup of global TV makers, curved displays will be a new driving force for the stagnant display market.”
Samsung Display said it hosted the Curved Forum with ChinaElectronics Chamber of Commerce in Beijing, Tuesday, inviting morethan 200 officials from global TV and monitor makers, governmentagencies, retailers and academic institutions.
The Curved Alliance had its launching ceremony during the forum. TopTV brands and monitor manufacturers including Samsung Electronics,Hisense, TCL, Changhong, Xiaomi and LeTV have joined the alliance.
Samsung Display also announced its curved display market strategyand vision, and the China Electronics Standardization Institute (CESI)released an evaluation of display products. The company said it hasreceived quality verification by the CESI for the contrast, brightness andanti-image distortion of its display panels.
“Chinese consumers are increasing their demand for premiumproducts,” China Electronics Chamber of Commerce Deputy SecretaryGeneral Lu Ren bo said.
“We expect an explosive increase in curved TVdemand in the Chinese market in the latter half of this year, as majorChinese TV makers are adopting curved TVs in their premium productlineups. We also believe that this year will set a milestone in the growthof curved TV and monitor markets.”
Meanwhile, according to a Chinese market researcher CMM, curved TVsales in China will reach 2.3 million this year and increase to 4 millionby next year. On the back of the solid popularity of computer onlinegames, about 2 million curved monitors are likely to be sold in thecountry, and that will grow to 5 million next year.